Suffering from G.A.S [Gear Aquisition Syndrome]? This New Video Shows That You’re Not Alone
As another UK Photography Show wraps up at the NEC in Birmingham, there’s likely to be a spike in G.A.S. [Gear Aquisition Syndrome], driven by all of the shiny new kit on display in hall 5! This affliction that affects many [many] of us photographers, videographers and gear nerds, appears to be a global issue as demonstrated by this video, appropriately titled, ‘Gear Lust’
The song has been produced by two Canadian photographers Taylor Jackson and Lindsay Coulter who drew together to formulate a music video, which [rather comically] demonstrates the issue of
Gear Aquisition Syndrome, i.e. an image-maker’s obsession to collect more gear than can plausibly be used by any individual.
The song starts with the line, “Some people say that I have a problem acquiring gear, some say that I have Gear Aquisition Syndrome, but I like to call it Gear Lust.” Something we can all identify with, I’m sure.