This new strategic collaboration between the two brands, vivo and ZEISS have revealed that they will co-engineer an imaging system for vivo’s premium smartphones, starting with the upcoming vivo X60 series. The news, which broke this morning states that the two companies have plans to install a joint R&D programme named the ‘vivo ZEISS Imaging Lab’, which will also give birth to a ‘vivo ZEISS Master Photography’ campaign.

The new alliance spells a long-term strategic partnership which will see both companies jointly promote and develop breakthrough innovations in mobile imaging technology. The first ‘vivo ZEISS co-engineered imaging system’ out of the blocks will be the vivo X60 series.

As part of the collaboration, vivo and ZEISS will establish the vivo ZEISS Imaging Lab, a joint R&D programme to innovate mobile imaging technology for vivo’s flagship smartphone devices. With vivo being one of the world’s largest smartphone producers and ZEISS being a global leader in optics and opto-electronics, the new partnership will allow both to build on each other’s strengths and advance mobile photography technology. Something which has got the office at PhotoBite rather excited!

Along with the joint R&D programme, vivo and Zeiss will launch the ‘vivo ZEISS Master Photography’ campaign to support the vivo ZEISS co-engineered imaging system and to encourage users to exercise their creativity with vivo’s flagship devices.

Spark Ni, Senior Vice President and CMO of vivo, said: “The partnership will enable ZEISS imaging technology to be enjoyed by more consumers. Based on the synergy of optical expertise and new digital technologies, vivo and ZEISS intend to make the strategic collaboration a starting point to create new opportunities for mobile imaging, enable more creativity, so as to support the long-term and healthy development of the entire industry.” 

The release, which arrived with the PhotoBite office this morning, stated that, over the past 25 years, vivo has gained a deep understanding of consumers differentiated needs through comprehensive research. With constant consumer insight-driven R&D and innovation efforts, vivo has developed generations of mobile products favoured and trusted by consumers. In the era of smartphone photography, vivo has anticipated the strong demands of global consumers for mobile imaging innovations. As a result, vivo considers imaging innovation to be one of the most important areas for serving consumers needs in the long-term. To date, vivo has established image R&D centres globally employing more than 700 R&D staff.

Joerg Schmitz, Head of ZEISS Consumer Products, said: “The partnership between vivo and ZEISS is all about mobile imaging. The breadth of ZEISS’s decades-long expertise with optical technologies and imaging will enable vivo to enhance the imaging performance of its flagship smartphones.”

vivo has only recently entered the UK market and we’ve been lucky enough to lay hands on some models for review already. You can see our review of the vivo Y70 and Y20s here and the vivo X51 5G here.  Also, head over to the vivo website for more info on the current models.