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Smartphone Brand vivo & Imaging Giant, ZEISS, Announce Global Partnership for Mobile Imaging

- 4 years ago

This new strategic collaboration between the two brands, vivo and ZEISS have revealed that they will co-engineer an imaging system for vivo’s premium smartphones, starting with the upcoming vivo X60 series. The news, which broke this morning states that the two companies have plans to install a joint R&D programme named the ‘vivo ZEISS Imaging Lab’, which will also give birth to a ‘vivo ZEISS Master Photography’ campaign.

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Spark Ni, Senior Vice President & CMO of vivo [left] and Maximilian Foerst, President of ZEISS Greater China [right] at the vivo ZEISS Imaging Lab official launch.

The new alliance spells a long-term strategic partnership which will see both companies jointly promote and develop breakthrough innovations in mobile imaging technology. The first ‘vivo ZEISS co-engineered imaging system’ out of the blocks will be the vivo X60 series.

As part of the collaboration, vivo and ZEISS will establish the vivo ZEISS Imaging Lab, a joint R&D programme to innovate mobile imaging technology for vivo’s flagship smartphone devices. With vivo being one of the world’s largest smartphone producers and ZEISS being a global leader in optics and opto-electronics, the new partnership will allow both to build on each other’s strengths and advance mobile photography technology. Something which has got the office at PhotoBite rather excited!

Along with the joint R&D programme, vivo and Zeiss will launch the ‘vivo ZEISS Master Photography’ campaign to support the vivo ZEISS co-engineered imaging system and to encourage users to exercise their creativity with vivo’s flagship devices.

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Spark Ni, Senior Vice President & CMO of vivo [left] and Joerg Schmitz, Head of ZEISS Consumer Products [right], announce global imaging partnership.

Spark Ni, Senior Vice President and CMO of vivo, said: “The partnership will enable ZEISS imaging technology to be enjoyed by more consumers. Based on the synergy of optical expertise and new digital technologies, vivo and ZEISS intend to make the strategic collaboration a starting point to create new opportunities for mobile imaging, enable more creativity, so as to support the long-term and healthy development of the entire industry.” 

The release, which arrived with the PhotoBite office this morning, stated that, over the past 25 years, vivo has gained a deep understanding of consumers differentiated needs through comprehensive research. With constant consumer insight-driven R&D and innovation efforts, vivo has developed generations of mobile products favoured and trusted by consumers. In the era of smartphone photography, vivo has anticipated the strong demands of global consumers for mobile imaging innovations. As a result, vivo considers imaging innovation to be one of the most important areas for serving consumers needs in the long-term. To date, vivo has established image R&D centres globally employing more than 700 R&D staff.

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Executives from vivo and ZEISS celebrate the strategic partnership at the launch event.

Joerg Schmitz, Head of ZEISS Consumer Products, said: “The partnership between vivo and ZEISS is all about mobile imaging. The breadth of ZEISS’s decades-long expertise with optical technologies and imaging will enable vivo to enhance the imaging performance of its flagship smartphones.”

vivo has only recently entered the UK market and we’ve been lucky enough to lay hands on some models for review already. You can see our review of the vivo Y70 and Y20s here and the vivo X51 5G here.  Also, head over to the vivo website for more info on the current models.

About the author

Read Smartphone Brand vivo & Imaging Giant, ZEISS, Announce Global Partnership for Mobile Imaging

Simon Skinner

Co-founder // Editor

Having spent many years working in various pockets of the music industry, and always with a camera in hand, Simon has worked with organisations such as Warner/Chappell, Food Records and ultimately, co-founding the innovative independent record label, Izumi Records before moving fully into the world of publishing in 2007. Amongst numerous other projects in the last decade, he has been responsible for a number of specialist photo trade magazines and journals for the filmmaking and photography communities, along with a coffee table book entitled, "Great Britons of Photography' which he produced with Peter Dench and Leica. Now heading up PhotoBite, Simon and the team have set themselves a task of delivering informative and inspirational content for photographers of all levels, from the beginner, shooting with smartphones, to the seasoned photographer and filmmaker.