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DJI Partner with Mercedes AMG at the Nurburgring

- 7 years ago

The newly announced sponsorship, which will see DJI supporting a Mercedes-AMG car at the ADAC Zurich 24-Hour Race at the Nurburgring this year, will include an image of the DJI Mavic Air and a prominent logo placement on the roof as well as a logo placement on the bonnet of the Mercedes-AMG GT4

The collaboration will also be evident in the ring°boulevard [at the Nurburgring], where DJI will have a booth with a variety of DJI products on display as well as a Mercedes-AMG GT R, affectionately known as ‘The Beast of the Green Hell’.

DJI Partner with Mercedes AMG at the Nurburgring

Martin Brandenburg, Managing Director of DJI EMEA, said: “DJI is pleased to be able to back Mercedes-AMG and its team in this legendary race. In 2018, we will be there for the fourth time in a row as official sponsor and technical partner of the ADAC Zurich 24-Hour Race, and we appreciate being able to work together with one of the most traditional brands as official sponsor, because Mercedes-AMG and DJI stand for innovation and creative technology.”

The Mercedes-AMG GT4 sponsored by DJI was already convincing in the preparation of the 24-Hour Race. With drivers Bernd Schneider, Christian Gebhardt, Patrick Simon [all GER] and Jethro Bovingdon [GBR], the team secured the class victory [SP8T] in the second round of the VLN Endurance Championship Nurburgring on 7 April. The ADAC Zurich 24-Hour Race at Nurburgring will take place from 10 to 13 May 2018.

DJI Partner with Mercedes AMG at the Nurburgring

We are very excited about DJI’s support at the Nurburgring 24-Hour Race, and the project is thrilling as it is not just about the logo presence on the car and the drivers’ racing overalls. The Mercedes-AMG GT4 supported by DJI is driven, among others, by our Mercedes-AMG brand ambassador Bernd Schneider. The team is strong, and we are looking forward to a successful outcome. There is definitely a lot of potential for the future in working with DJI.

Stefan Wendl, Head of Mercedes-AMG Customer Racing
DJI Partner with Mercedes AMG at the Nurburgring

About the author

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Simon Skinner

Co-founder // Editor

Having spent many years working in various pockets of the music industry, and always with a camera in hand, Simon has worked with organisations such as Warner/Chappell, Food Records and ultimately, co-founding the innovative independent record label, Izumi Records before moving fully into the world of publishing in 2007. Amongst numerous other projects in the last decade, he has been responsible for a number of specialist photo trade magazines and journals for the filmmaking and photography communities, along with a coffee table book entitled, "Great Britons of Photography' which he produced with Peter Dench and Leica. Now heading up PhotoBite, Simon and the team have set themselves a task of delivering informative and inspirational content for photographers of all levels, from the beginner, shooting with smartphones, to the seasoned photographer and filmmaker.