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Canon’s “biggest product launch yet” Will Be Revealed Online next week

- 4 years ago

Canon has announced that it will be live-streaming a significant launch for the first time in the brand’s history and everyone is invited in for the big reveal. 

The launch, which has been arranged for next week, has been labelled “its biggest product launch yet” and for the very first time, the brand will live stream the launch event, which will be made available directly to the public.


The ‘open’ launch will take place next Thursday [9th July 2020] at 13:00 BST, carries the title, ‘REIMAGINE’, which was Canon’s original label for the launch of the Canon EOS R system in September 2018. Curious?

Canon is obviously dropping a big hint as to what the big reveal might contain. We can only imagine that Canon appears to be inviting us all to tune in to witness the arrival of more products relating to the EOS R system. 

Canon has confirmed that a number of its high-profile ambassadors will be in attendance at the event for Q&A discussions of the launch, including:

  • Ilvy Njiokiktjien – a much-lauded Dutch documentary photographer who has worked all over the world, taking photographs for NGOs and major global publishers
  • Ivan D’Antonio – one of Italy’s most promising filmmakers, having already picked up numerous international awards for his short films, commercials and music videos
  • Javier Cortes – renowned Spanish portrait and fashion photographer and award-winning cinematographer and director
  • Martin Bissig – a Swiss-born and internationally renowned bike photographer with an enviable client base and large network within the sports industry
  • Richard Walch – a German action sports photographer and filmmaker who relies on his precision and creativity to produce head-turning images of extreme sports and sailing
  • Robert Marc Lehmann – a marine biologist, scientific diver and underwater cameraman who has travelled to more than 100 countries taking breath-taking images
  • Samo Vidic – a sports, adventure and commercial photographer with clients such as Red Bull and Getty
  • Sanjay Jogia – a multi-award-winning British wedding photographer known for his balance of posed and unposed images that burst with emotion and charm
  • Ulla Lohmann – a German documentary, expedition and adventure photographer who braves against the elements to achieve amazing imagery
  • Wanda Martin – a London-based photographer whose saturated and romantic images grace the pages of major fashion magazines, style bibles and music magazines alike

Sign up to watch the live stream for yourself at the Canon Reimagine microsite.

Event Details:

  • DATE: Thursday 9th July 2020
  • TIME: 13:00 BST
  • LOCATION: Join Canon on YouTube to have your questions answered
  • Broadcast available in English only

About the author

Read Canon’s “biggest product launch yet” Will Be Revealed Online next week

Simon Skinner

Co-founder // Editor

Having spent many years working in various pockets of the music industry, and always with a camera in hand, Simon has worked with organisations such as Warner/Chappell, Food Records and ultimately, co-founding the innovative independent record label, Izumi Records before moving fully into the world of publishing in 2007. Amongst numerous other projects in the last decade, he has been responsible for a number of specialist photo trade magazines and journals for the filmmaking and photography communities, along with a coffee table book entitled, "Great Britons of Photography' which he produced with Peter Dench and Leica. Now heading up PhotoBite, Simon and the team have set themselves a task of delivering informative and inspirational content for photographers of all levels, from the beginner, shooting with smartphones, to the seasoned photographer and filmmaker.