Adobe’s 2024 Creative Trends Report, now in its seventh edition, harnesses global data and insights to pinpoint four major trends that are poised to shape photography, videography, and other digital content in the coming year:

1. Calming Rhythms

This trend centres around the creation of soothing and repetitive visual and auditory experiences, mirroring the popular ASMR [Autonomous Sensory Meridian Response] phenomenon. These visuals often incorporate elements from nature, soft colours, and gentle, flowing movements. The aim is to evoke a sense of peace and relaxation, providing a visual escape from the chaos of everyday life. This trend reflects a growing desire for mindfulness and mental well-being in creative content.

2. Wonder and Joy

‘Wonder and Joy’ focuses on capturing moments that elicit happiness, amazement, and a sense of delight. This trend is characterised by vibrant colours, whimsical subjects, and playful compositions. It aims to inspire a sense of childlike wonder and joy in the audience, often through unexpected and imaginative scenes. This approach is particularly effective in storytelling, where the goal is to uplift and engage viewers by evoking positive emotions.

3. Dynamic Dimensions

Dynamic Dimensions involves the integration of elements from gaming, virtual reality [VR], and augmented reality [AR] to create immersive and multi-dimensional visuals. This trend leverages the latest technology to blend the physical and digital worlds, offering interactive and engaging experiences. It’s particularly relevant for creators looking to push the boundaries of traditional media, providing new ways to interact with content. This trend is driven by advancements in technology and the increasing popularity of immersive media experiences.

4. The New Nostalgia

The New Nostalgia combines vintage aesthetics with modern elements to create a unique blend that resonates with contemporary audiences, particularly Gen Z. This trend often features retro color palettes, old-school typography, and nostalgic themes, but with a fresh and innovative twist. It taps into the sentimental value of the past while making it relevant for the present, appealing to those who appreciate both the charm of bygone eras and the innovation of current times.

These trends highlight the evolving nature of creative expression and the diverse ways in which creators can connect with their audiences. Whether through calming visuals, joyful moments, immersive dimensions, or nostalgic blends, the 2024 trends offer a variety of paths for creative exploration and audience engagement. For a more in-depth look, check out the full Adobe Creative Trends Report.