Adobe Partners with Pantone to Highlight Nature’s ‘Most Beautiful Death’ - PhotoBite
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Adobe Partners with Pantone to Highlight Nature’s ‘Most Beautiful Death’

Simon Skinner - 2 weeks ago

In what is a truly pioneering collaboration, Adobe Stock and Adobe Colour have joined forces with Pantone and award-winning non-profit organisation, The Ocean Agency [TOA] to raise awareness on the devastating effects of the climate crisis on our seas.

Adobe Chasig Coral

The new campaign has been designed to highlight the catastrophic harm that’s being inflicted on our oceans, especially coral reefs, as part of Adobe and Pantone’s Glowing Glowing Gone campaign.

The Ocean Agency recently won an Emmy for their Netflix documentary ‘Chasing Coral’ and they’ve also received notable recognition for bringing Google Street View underwater. 

Through employing Adobe Colour’s great colour engine, Adobe has picked three new colours to represent the current climate crisis: Glowing Yellow, Glowing Blue, and Glowing Purple. The software giants have also plucked the specific fluorescing LAB values from The Ocean Agency’s images on Adobe Stock and converted them to RGB. In collaboration with Pantone, Adobe turned these digital values into Pantone Colour Standards and selected the custom palette that would ultimately become the colours of climate change.

Laurie Pressman, vice president of the Pantone Color Institute, said: “One of the biggest trends we are seeing today is the desire to spend time in nature and concerns about the long-term sustainability of our planet, something which is manifesting itself into the colour stories proliferating throughout design.”

Following in the footsteps of Living Coral [2019 Pantone Colour of the Year], Glowing Yellow, Glowing Blue, and Glowing Purple invite people across the globe to recognise the fact that the Earth’s major ecosystems are in peril.

About the author

Read Adobe Partners with Pantone to Highlight Nature’s ‘Most Beautiful Death’

Simon Skinner

Co-founder // Editor

Having spent many years working in various pockets of the music industry, and always with a camera in hand, Simon has worked with organisations such as Warner/Chappell, Food Records and ultimately, co-founding the innovative independent record label, Izumi Records before moving fully into the world of publishing in 2007. Amongst numerous other projects in the last decade, he has been responsible for a number of specialist photo trade magazines and journals for the filmmaking and photography communities, along with a coffee table book entitled, "Great Britons of Photography' which he produced with Peter Dench and Leica. Now heading up PhotoBite, Simon and the team have set themselves a task of delivering informative and inspirational content for photographers of all levels, from the beginner, shooting with smartphones, to the seasoned photographer and filmmaker.

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