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Study Finds Brits HATE 75% of Photos on their Smartphones

New research from mobile tech giants Huawei has exposed the extent to which Brits have become a nation of ‘photo perfectionists’, with the average Brit storing a staggering 783 pictures on their smartphone. The issue is that it appears from this research, they only genuinely like 25% of them

The study, which was conducted by Ginger Comms on behalf of Huawei in an online survey of 2,006 UK adults between March 13-15 2018, discovered that looking bad in a photograph tops the list of reasons why people don’t like the photos stored on their phone, while poor lighting and blurry images are also responsible for the ‘photo clutter’ stored in so many UK smartphones.



Top five smartphone photo bugbears:

  1. I don’t look good [47%]
  2. Bad lighting [40%]
  3. Blurry [33%]
  4. Out of focus [32%]
  5. Not being able to get the right shot [29%]

Huawei commissioned the research to discover the photo frustrations that smartphone users have with their devices, with poor low light photography, blurry action shots and poor zoom quality all featuring in the list of gripes.

The research revealed that Brits only end up using 34% of the shots they take at any one time, and once taking a shot they like, will spend an average of 4 minutes and 30 seconds to edit, crop and add a filter to the image before posting it on social media!


Justin Costello, Head of Marketing for Huawei UK & Ireland, told PhotoBite: “With smartphones always by our side, it’s become easier than ever to take a photo and instantly share it with our friends and family. But in the era of social media, the quest for posting a perfect photo means many will take several shots before capturing one they are truly happy with. At Huawei we are leading a renaissance in photography. The new P20, which launches on the 27th of March, will make it easier than ever to capture the perfect photo, everytime.”


The Selfish Cull


This image was sent to us to demonstrate the study. We quite like it!


Second-rate selfies


Photo Fiends


To find out more about Huawei’s renaissance in photography, click through HERE

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