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Sony Reveals New Drone Brand: Airpeak

Simon Skinner - 2 weeks ago

Announced to the public for the first time during the US tech event, CES, Sony has revealed the Sony Airpeak, the world’s smallest drone system that’s capable of carrying a Sony Alpha™ camera system.

Sony Airpeak 2

The new brand, which is aimed squarely at the pro-video and photographer market and, with the ability to carry cameras like the A7S III, it’s likely to be very popular as an alternative to the market-leading brand, DJI. On the official Sony platform, the brand is reaching out for ‘collaborators’ to work with and develop the new business and hopes to bring the first product to market asap.

The news from Sony lands after the European drone laws have been updated, now requiring new qualifications and legislation being introduced. Based on the new guidelines, we’ll be keen to see where the new Airpeak product(s) sit and what that might mean for potential owners and operators.

We will update with more news as it comes through, but for the meantime, check out the early images and videos that have been released by Sony here.

About the author

Read Sony Reveals New Drone Brand: Airpeak

Simon Skinner

Co-founder // Editor

Having spent many years working in various pockets of the music industry, and always with a camera in hand, Simon has worked with organisations such as Warner/Chappell, Food Records and ultimately, co-founding the innovative independent record label, Izumi Records before moving fully into the world of publishing in 2007. Amongst numerous other projects in the last decade, he has been responsible for a number of specialist photo trade magazines and journals for the filmmaking and photography communities, along with a coffee table book entitled, "Great Britons of Photography' which he produced with Peter Dench and Leica. Now heading up PhotoBite, Simon and the team have set themselves a task of delivering informative and inspirational content for photographers of all levels, from the beginner, shooting with smartphones, to the seasoned photographer and filmmaker.