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Polaroid Go Lands! Polaroid’s New Analogue Instant Camera Goes Head to Head with instax

Simon Skinner - 4 weeks ago

More Polaroid news this week as the brand synonymous with analogue instant photography reveal the Polaroid Go. Announced as ‘the smallest instant analogue camera ever created, this new camera appears to have been designed to take on the might of the ever-present and hugely popular instax range of cameras and films.

Polaroid-G0-Packaging

The new camera, which was revealed today, measures just 105mm x 84mm x 61mm, making it even smaller than Fujifilm’s recent Instax Mini 40, [which is basically a retro version of the instax mini 11]. The Polaroid Go camera also makes a much smaller print. At just 66.6mm by 53.9mm, with the image taking up only 47mm x 46mm of the frame, it’s a fair bit smaller than regular Polaroid frames. Whilst retaining the iconic square format, we’re guessing Polaroid is attempting to hit price points that will also compete with their closest rivals.


Polaroid-Go-Print-Example

We’re told that the new Polaroid Go camera has an effective focal length of 100mm [making it essentially the same as a standard 50mm lens on a 35mm camera] and a battery life that will shoot 15 rolls of films. No details on other aspects of the camera as yet, such as whether it has autofocus, although it does come with an integrated flash.


Polaroid-Now-Polaroid-Go-Comparison
Take a look at this side by side comparison of the Polaroid Now and new Polaroid Go.

The cameras are due to be launched worldwide on 27 April. The camera, with a box of 16 films, costs £124.99 and if we can, we will be stocking these right here at the PhotoBite Store for a special price.

About the author

Read Polaroid Go Lands! Polaroid’s New Analogue Instant Camera Goes Head to Head with instax

Simon Skinner

Co-founder // Editor

Having spent many years working in various pockets of the music industry, and always with a camera in hand, Simon has worked with organisations such as Warner/Chappell, Food Records and ultimately, co-founding the innovative independent record label, Izumi Records before moving fully into the world of publishing in 2007. Amongst numerous other projects in the last decade, he has been responsible for a number of specialist photo trade magazines and journals for the filmmaking and photography communities, along with a coffee table book entitled, "Great Britons of Photography' which he produced with Peter Dench and Leica. Now heading up PhotoBite, Simon and the team have set themselves a task of delivering informative and inspirational content for photographers of all levels, from the beginner, shooting with smartphones, to the seasoned photographer and filmmaker.