Nikon Scoops Four 2018 TIPA World Awards
In a slew of wins for the imaging giants, Nikon, they have announced that four of their products have received TIPA World Awards for 2018
Sponsored by the Technical Image Press Association [TIPA], a global authority in the photography and imaging industry, the Nikon D850 won ‘Best DSLR Professional’, the Nikon D7500 won ‘Best APS-C DSLR Expert’, the AF-S NIKKOR 180-400mm f/4E TC1.4FL ED VR was voted ‘Best Professional Lens’ and the COOLPIX W300 was awarded ‘Best Rugged Camera’.
Not a bad day at the office. Read on for comments from the organisation on each of the products and the merits that tipped the balance for the judging panel.
Nikon D850: winner of ‘Best DSLR Professional’ award
TIPA commented that the Nikon D850 brings together all the elements that make it this year’s choice for best pro DSLR. With its 45.7 MP BSI CMOS sensor and EXPEED 5 processor, the D850 can capture up to 9 fps [using the optional MB-D18 Multi-Power Battery Pack with the EN-EL18B battery – used in the D5 – inserted] for 51 consecutive shots in 14-bit NEF format. Focusing is rapid, with 99 cross-type sensors and a dedicated AF processor that can capture images in light as low as -4EV. The body is made with rugged magnesium alloy and carbon fibre materials with dust and water-drop resistance, as well as battery life that can handle up to 1840 shots at full resolution or 70 minutes of HD-video off a single charge.
Nikon D7500: winner of ‘Best APS-C DSLR Expert’ award
TIPA commented that, being aimed squarely at photographers who want to take advantage of Nikon’s full range of lenses and imaging expertise at a mid-range price, the DX format, 20.9 MP D7500 gives photographers a sense of control over its many parameters and imaging options that are well thought out and combine both pro and amateur features. The camera has very good low-light performance, excellent battery life, and a touchscreen, tiltable 3.2 inch LCD. ISO options range between 100-51,200 with a top shutter speed of 1/8000 second with 8 frames per second framing rate at full resolution. There are numerous advanced options that allow photographers to fully explore a host of creative imaging opportunities.
The AF-S NIKKOR 180-400mm f/4E TC1.4FL ED VR: winner of ‘Best Professional Lens’ Award
TIPA said: Imagine a lens with a built-in 1.4X teleconverter, up to 4 stops of vibration reduction, advanced dust and moisture sealing, internal focusing, and the ability to easily extend focal length [from max 400mm to 560mm, or as long as 840mm on a DX format camera] with the flip of a switch. Built for the sports, event, nature, and wildlife photographer, the integration of the teleconverter in the lens means that imaging excellence is optimised in terms of light transmission and edge quality. When combined with advanced Nikon cameras like the D850, outer areas of the frame can be used as cross-type sensors, further enhancing acquisition speed and quality.
COOLPIX W300: winner of ‘Best Rugged Camera’ award
TIPA said: Active outdoor adventure photographers can bring the Nikon COOLPIX W300 along, knowing that it can handle whatever comes. Waterproof to 30 metres, freeze-proof to -10 degrees C, shock-proof and dust-proof, the COOLPIX W300 delivers 4K video and 16 MP stills, as well as time-lapse movies. Imaging options are expanded with a 5X optical zoom with Nikon’s Hybrid Vibration Reduction while the 4K UHD video features stereo sound, and all the action can be shared via Bluetooth and built-in WiFi through the SnapBridge app. The COOLPIX W300 is a helpful travelling companion as well, with an onboard GPS, an eCompass, an altimeter, depth gauge and even an atmospheric and water pressure gauge to boot.
For more information, head to the TIPA World Awards website
And for more info on Nikon gear, head to their site.