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Hasselblad Partner with Motorola Announcing the True Zoom

- 8 years ago

Recently announced by the US Motorola website is the latest collaboration with a third party manufacturer for the Latest Moto Mods Project; this time it’s the Swedish imaging heavyweight, Hasselblad 

The series of modular partner panels, entitled Moto Mods, are nothing less than a masterstroke and have already seen the mobile phone/device manufacturer devising similar attachments with the likes of JBL (speakers), Incipit (power pack), a mini projector and a range of ‘style shells’.


In a fascinating move, stateside, the mobile company have selected their partners carefully, seemingly choosing credible partners to demonstrate the fact that they mean business with the Moto Mods series and that it isn’t merely a gimmick.

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The new Hasselblad True Zoom phone camera offers functions including:

10x Optical Zoom

Xenon Flash

Hasselblad design and ergonomics

RAW shooting capability

Easy Sharing & BackupEarly reports suggest that the price point for the True Zoom will come in at as little as £250

The team at PhotoBite have been pondering the announcement and are keen to see what Hasselblad have to say about the project, when we see them in Cologne for this year’s Photokina event. After the recent announcement of the collaboration with DJI, we would like to find out how many of these products will be available in the UK market.

We WILL update so keep you eyes on PhotoBite and of course, our social media channels.

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About the author

Read Hasselblad Partner with Motorola Announcing the True Zoom

Simon Skinner

Co-founder // Editor

Having spent many years working in various pockets of the music industry, and always with a camera in hand, Simon has worked with organisations such as Warner/Chappell, Food Records and ultimately, co-founding the innovative independent record label, Izumi Records before moving fully into the world of publishing in 2007. Amongst numerous other projects in the last decade, he has been responsible for a number of specialist photo trade magazines and journals for the filmmaking and photography communities, along with a coffee table book entitled, "Great Britons of Photography' which he produced with Peter Dench and Leica. Now heading up PhotoBite, Simon and the team have set themselves a task of delivering informative and inspirational content for photographers of all levels, from the beginner, shooting with smartphones, to the seasoned photographer and filmmaker.