New format from Fujifilm heralds new possibilities for instant photographers and PhotoBite, for one, can’t wait to see the first new camera that will shoot the new square prints

In one of the more exciting developments in recent weeks, Fujifilm have reaffirmed their positive stance with their Instax division and their excellent range of instant products, by announcing a brand new, square format, due spring 2017.

Regular visitors to the PhotoBite.uk website will be perfectly aware of our love of everything Fuji Instax and this announcement fills the team with excitement beyond words. OK, let’s not get carried away, but…

…Given that Fujifilm will inevitably launching a new Instax camera to shoot and develop the new square format, what does this mean for all of the other brands that support and use Fujifilm Instax film?

Lomography and even Leica, with their recent announcement of their Sofort camera, are collaborating with Fujifilm, either working directly with the company, or accommodating their film technology in other ways, (these are areas in which PhotoBite are both not privy, or, to that matter, interested). This is not really important to us. What is, though, is the spark of intrigue that asks what cameras might follow from these, and potentially other, brands?

We’re looking forward to trying out the new square format from Fujifilm. Let’s hope it’s not Spring of 2017 until we can get a sample! Keep your eyes peeled on The Measure section of the site, or better still, sign up to our newsletter for updates!

Fujifilm Instax Launch Square Prints