Kodak Moments Prank ‘Wipes’ Londoners Smartphones
Kodak Alaris recently staged a ‘street shopper’ style experiment in the streets of London to discover how would people react if their phones, and more importantly, their images and videos, were cleared by mistake
The resulting footage reminds us all how precarious our mobile image banks really area and that we really ought to give a little more consideration to the archiving of these precious memories. After all, we are all only a back up away from losing them as one in three people have found.
A wise man in the photographic trade once said to me that the only way to really make sure is to print the pictures. In fact, he said: “Print it or lose it!”
With this film, the team at Kodak Alaris, whether staged or otherwise, have delivered a reminder of this point, whilst highlighting their own technology, which really does make it as simple as it could be, to print your mobile photography. You can find the Kodak Moments app to download HERE
Watch the video below
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