Share this

We use cookies and various other bits of data to improve learn more about our privacy and cookies policy

Kodak Moments Prank ‘Wipes’ Londoners Smartphones

- 7 years ago

Kodak Alaris recently staged a ‘street shopper’ style experiment in the streets of London to discover how would people react if their phones, and more importantly, their images and videos, were cleared by mistake

The resulting footage reminds us all how precarious our mobile image banks really area and that we really ought to give a little more consideration to the archiving of these precious memories. After all, we are all only a back up away from losing them as one in three people have found.

A wise man in the photographic trade once said to me that the only way to really make sure is to print the pictures. In fact, he said: “Print it or lose it!”

With this film, the team at Kodak Alaris, whether staged or otherwise, have delivered a reminder of this point, whilst highlighting their own technology, which really does make it as simple as it could be, to print your mobile photography. You can find the Kodak Moments app to download HERE

Watch the video below

About the author

Read Kodak Moments Prank ‘Wipes’ Londoners Smartphones

Simon Skinner

Co-founder // Editor

Having spent many years working in various pockets of the music industry, and always with a camera in hand, Simon has worked with organisations such as Warner/Chappell, Food Records and ultimately, co-founding the innovative independent record label, Izumi Records before moving fully into the world of publishing in 2007. Amongst numerous other projects in the last decade, he has been responsible for a number of specialist photo trade magazines and journals for the filmmaking and photography communities, along with a coffee table book entitled, "Great Britons of Photography' which he produced with Peter Dench and Leica. Now heading up PhotoBite, Simon and the team have set themselves a task of delivering informative and inspirational content for photographers of all levels, from the beginner, shooting with smartphones, to the seasoned photographer and filmmaker.