Coming late to the 2018 Photokina party, Zeiss has waited for the mid-point of the German imaging event to announce the Zeiss ZX1. The brand’s very first digital camera, which lands with a full frame sensor, developed in-house. Also a 35mm F2.0 fixed lens, 4K 60/30p video capabilities and an internal 512GB SSD. Oh, and it has Adobe Lightroom built in

The Zeiss ZX1 comes with the powerful strapline of, ‘Shoot – Edit – Share’ and with the intention to wrap up the image quality of Zeiss lenses with smartphone usability. It appears at first sight that plenty of thought has gone into the new camera, as it promises to deliver on these key points of user workflow. The addition of Adobe’s Lightroom on board, a reasonably large SSD and lots of connectivity for the sharing and transferring of images and video, should make for an interesting new proposition from Zeiss.

Other aspects of the new camera from Zeiss include an EVF, a huge 4.3″ LCD touchscreen, which serves as the main interface (given that there are only two physical dials on the body) and a mini-screen for applying the edit from the aforementioned, onboard Adobe software.

Pricing and availability are yet to be announced, but we expect to see this coming to market in early-to-spring of 2019.

For now, watch the official introduction video from Zeiss below: