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Vitec Group Has Acquired Photo Backdrop Company Savage Universal

- 3 years ago

Vitec Imaging Solutions has announced that it is in the process of acquiring another photo-specialist manufacturer to expand its already impressive and vast brand portfolio. Now, Savage Universal, joins the ranks, adding photographic backdrops to the Vitec Group stable.

The Vitec Group continues to grow. In fact, the chances are that you own a piece of kit from one of their brands already. The portfolio already includes brands like Syrp, Manfrotto, SmallHD, Teradek, Sachtler and Litepanels, to name just a few. Now, the backdrop manufacturer Savage Universal is set to join the family.


Savage Universal

Savage is a manufacturer of high-quality photographic backdrops. Since this is basically a consumable product, it’s constantly needing to be replaced in a professional photography studio.

The press release, released today, stated:

Savage is a global market leader in backgrounds for the professional studio photographic market, based in Phoenix, US. Trusted by creative professionals since 1937, Savage manufactures an extensive range of high quality, specialist, seamless paper backgrounds, or backdrops, ensuring the essential flat, crease-free background surface.

Vitec has stated that the pandemic has led to an increase in demand for photo backdrops, as not only professional photographers, but also YouTubers, TikTok makers and others are using the products more and more regularly.

Hayward Richard Pressman, Chairman of the Board of Savage Universal Corp, said about the acquisition:

We have had a long and successful relationship with Vitec and know them very well. They share our business values and, as we have, always made the customer the focus of their business. The Savage tradition of offering innovative and quality accessory products supplied promptly and complete will continue. Our Company recently celebrated its 84th year in business. I must express my gratitude to all who have taken this journey with us and thank you for being our partner and bringing us to this point.

Vitec anticipates the deal to be complete by the end of November 2021. See more about Vitec Group HERE.

About the author

Read Vitec Group Has Acquired Photo Backdrop Company Savage Universal

Simon Skinner

Co-founder // Editor

Having spent many years working in various pockets of the music industry, and always with a camera in hand, Simon has worked with organisations such as Warner/Chappell, Food Records and ultimately, co-founding the innovative independent record label, Izumi Records before moving fully into the world of publishing in 2007. Amongst numerous other projects in the last decade, he has been responsible for a number of specialist photo trade magazines and journals for the filmmaking and photography communities, along with a coffee table book entitled, "Great Britons of Photography' which he produced with Peter Dench and Leica. Now heading up PhotoBite, Simon and the team have set themselves a task of delivering informative and inspirational content for photographers of all levels, from the beginner, shooting with smartphones, to the seasoned photographer and filmmaker.