To quote the British Elle Magazine in March, “denim is a fabric that suits everyone”.

To celebrate the ongoing love affair with this perennial material, Olympus has announced a special blue edition of their recently launched PEN E-PL9 camera. This special edition of the compact and lightweight PEN E-PL9 not only takes great pictures and movies but will also serve as a stylish addition to any denim outfit.

even double denim?

Already a favourite device with the blogging community, the Olympus PEN series blends performance, great build quality, and compact form and an appealing style. The new special edition blue version joins the existing white, black and brown models launched in March.

Olympus sent trendy lifestyle blogger and photographer Debs Stubbington AKA @bangonstyle to Miami with the fashion photographer Jay McLaughlin to give their thoughts: “Miami’s sunny skies and blue waters were the perfect backdrop for the blue Olympus PEN. With all the incredible features and image quality of the E-PL9 but a new bold colour, the blue model has fast become my new favourite

Pricing & availability

The new Olympus PEN E-PL9 blue with M.Zuiko Digital 14-42mm 1:3.5-5.6 EZ Pancake lens at will come in at £649.99 [RRP]

Due to go on sale from early June exclusively available through John Lewis.

Available Accessories [sold separately]

• There are currently more than 20 Olympus M.Zuiko lenses ranging from super wide angle to wildlife capturing telephotos to fit all creative needs: olympus.co.uk/lenses
• There is a wide range of stylish Fashion Accessories from patterned straps to leather camera bags and stylish lens pouches. Full details at olympus.co.uk/pen