Sony has done it again! The new Sony A1 arrives as the most innovative and powerful camera in the acclaimed Alpha series. With a 50.1-megapixel full-frame sensor and offering all-important, pro-grade video capabilities, it certainly looks to be one hell of a camera and in such a small frame, but is it worth the £6.5K price tag? Read on for more.

The clear intention by Sony is to push creativity to even higher level by consolidating the brand’s most advanced technologies into a single camera – the all-new Sony A1. This new flagship camera could well be the last camera you ever buy, [yeah, right] and promises to produce everything you could ever ask of it, from serious enthusiast-level to serious pro, the Sony A1 has you covered. It’s a small-form, full-frame mirrorless camera that punches way above its weight. Pound for pound, or spec for spec, whether you’re after high speed or high resolution and with possibly the best AutoFocus [AF] system in the current market with simply stunning video specs; this could be the most comprehensive all-rounder out there! essentially, it’s made for pro-shooters, built to be durable and with all of the pro features you’d expect to see within many a competitor DSLR camera model, such as the Canon EOS 1D X Mark III or the Nikon D5.

Sony Alpa 1: Key Features

Superior Image Quality & Speed:
A brand-new 50MP Exmor RS sensor, up to 30 FPS Black-out free, class-leading 9.44M dot EVF with high-speed refresh rate and 5.5 stops IBIS all thanks to the new BIONZ XR process

Incredible Autofocus:
759 phase-detection and 425 contrast-detection AF points! The Sony A1 has wide and high-density autofocus covering 93% of the image with improved real-time autofocus technology: real-time tracking autofocus,  real-time Eye AF [human, animals, birds[ and real-time Eye AF in video [human only]

Pro-Level Usability:
The combination of a brand-new menu, high capacity Z battery, full-size HDMI, ethernet and ultrafast Wi-Fi, dual CF Express Type A compatible media slots makes the Sony A1 the perfect candidate for pro-shooters who want to get the best experience out of their camera. For flash shooters, the camera is capable to shoot at 1/400th flash sync speed and 1/500th in APS-C mode

Best Video in a Mirrorless Camera:
The new Sony A1 promises to deliver stunning 8K up to 30p 4:2:0 10bit, up to 4k 120p recording. With S-Cinetone feature included and active mode image stabilisation, cinematographers and videographers can get cinematographic results on par with what Sony’s motion picture cameras, the Sony Cinema Line products give

All Round Reliability in Adverse Environments:
With improved dust and moisture resistance, new highly reliable mechanical shutter with 500,000x shutter cycle and superspeed USB-C 3.2 type connector supporting power delivery, the Sony A1 should not let you down

Pricing and Availability

The Sony Alpha 1 full-frame Interchangeable-Lens Camera will be available this March [2021] and comes in at a cool £6,500 [approximately].
We are itching to get our hands on this baby for testing, so watch this space as we inch towards that. We’ll do our very best to determine whether or not this baby is worth six and a half big ones! Watch below for some official video content from Sony Europe, introducing the A1 and, frankly, making us all salivate like crazy at PhotoBite Towers!