The Olympus OM-D E-M10 Mark III digital camera has scooped two coveted product design prizes: The iF Design Award, along with the prestigious Red Dot Award 2018

Both of the internationally renowned design competitions received over 6,000 entries, respectively, from which the international panels selected their favourite products based on their views of the highest design quality, resulting in the Olympus coming in on top twice over. The accolades represent two of the most sought-after quality marks for product design worldwide.

The Olympus OM-D E-M10 Mark lll was designed to encourage beginners in photography and enthusiasts alike to discover the delights of photography. With a built-in viewfinder, Wi-Fi connectivity, and a compact design, the OM-D E-M10 Mark III has been tailored for travel. Its tilting LCD monitor and easy-to-use metal dials and buttons assure users of intuitive control, allowing photographers to shoot sharp images and video content. Its four camera assist shooting modes encourage and allow beginner photographers to take striking shots while on the move.

Jun Takahashi, General Manager at the Olympus Design Center in Tokyo, Japan told PhotoBite: “We are delighted to have won not only one but both of these prestigious international design awards that are a confirmation for the hard work our designers put into creating timeless and functional designs for our digital camera range.”

Olympus OM-D E-M10 Mark III key points:

• Launched in August 2017
• Combines DSLR image quality with light weight and a compact design with retro styling
• Intuitive mode dial with easy access to four camera assist shooting modes
• 5-axis in-body Image Stabilisation system for 4K video and still, handheld shooting
• TruePic VIII image processor for improved low light shooting performance
• 16 MP Live MOS Sensor
• High-speed AF performance, with 121-point contrast AF
• High speed, OLED EVF with 2,36 M dots for accurate framing and assessing creative adjustments in real time
• Compatible with more than 40 Micro Four Thirds lenses
• iF Design Award 2018 Winner
• Red Dot Award Winner 2018

RRP for Kit with M.Zuiko Digital ED 14-42mm F3.5-5.6 EZ pancake lens: £699.99