Nikon have teamed up with car manufacturer MINI, to deliver full 360˚ immersive experience with the KeyMission 360 for customers during the launch of the new MINI Countryman

The partnership makes up a global marketing strategy for both companies, which will see them collaborate on content creation and a series of marketing initiatives for the new KeyMission range of action cameras and for the new MINI Countryman, which was announced in November 2016. Through a collection of real-life experiences documented on the KeyMission 360 and enabled by the new MINI Countryman, the partnership aims to inspire and encourage the spirit of exploration and sharing of these experiences in complete 360˚ immersive detail. A program that looks set to demonstrate just what the  Nikon KeyMission 360 camera is really capable of.

Through a collection of real-life experiences documented on the KeyMission 360 and enabled by the new MINI Countryman, the partnership aims to inspire and encourage the spirit of exploration and sharing of these experiences in complete 360˚ immersive detail.

“Unique and authentic experiences, off the beaten track, become more and more relevant to people,” explains Marc Lengning, Head of MINI Brand Management. “The new MINI Countryman will take them almost anywhere to create such experiences and Nikon’s KeyMission 360 is the perfect partner to capture them.”

Nikon’s KeyMission 360 camera

The KeyMission 360, which is capable of producing seamless 360˚ videos in every direction, has redefined the hands-free video market beyond momentary thrills to exploring meaningful adventures, making the cooperation a perfect fit: Nikon’s KeyMission and the new MINI Countryman share the same enthusiasm for adventure, for fresh new experiences and unspoiled nature.

Birgitta Olson, General Manager, Global Marketing & Research Strategy Division, Imaging Business Unit at Nikon said: “Nikon has a heritage of innovation and delivering unique experiences. With MINI, we have found the perfect partner as we share many values like authenticity and excitement for going out and experiencing the world. We are very excited about the partnership and in the true spirit of exploration and collecting experiences, we will work closely to uncover real stories and share them in immersive detail.”