Nikon Europe has announced a brand-new platform to encourage photographers to ‘share their stories of light during dark times.’

Nikon’s new campaign #createyourlight, encourages photographers across the to globe to make the most of their camera kit, documenting the historic and unusual time we find ourselves in.  

Nikon is aiming to give motivation to photographers by uniting them with a shared mission and the #createyourlight project gives a platform to share unique stories of life during lockdown. The community is open to photographers of all levels and styles and, importantly, the platform is not only open to Nikon shooter; you can get involved no matter what camera you use.

To further inspire and educate pro photographers and enthusiasts, Nikon is working with its own pool of pro-photographers, Brand Ambassadors, and Nikon School staff to share tips & tricks on how to make the most of shooting whilst at home.

One of the first photographers on the scene is professional food photographer Donna Crous who will be demonstrating scenarios and styling tips.

Look out for themed photography challenges, which will pop up, and to respond to the challenges, you need only post an image documenting an isolation story on your Instagram channel using #createyourlight. 

Nikon will then showcase some of the stories/images on the campaign webpage, which will launch in a few weeks, and the company intends to hold an exhibition at the Nikon School in London to further showcase the work.

For more information about the #createyourlight platform, simply follow the hashtag and join the community on Instagram. Details of the website platform will follow here soon.