This fresh agreement between the two companies has been announced on the occasion of the Gitzo 100 years anniversary event in Tokyo, which offers up a prime opportunity for expressing their common values of innovation and premium quality

Evidence of the newly announced collaboration will come in the shape of a brand new line of products developed for Sony’s interchangeable lens cameras that will be launched in 2018.

Marco Pezzana, CEO Vitec Group Photographic Division, told PhotoBite: “We are proud to announce the agreement with Sony. This collaboration sees our brands Manfrotto and Gitzo, leaders in the market of photo and video accessories, working side by side with the prestigious Sony brand, globally renowned for product excellence and superior technology, with the primary intent of collaborating on the development of even more innovative products for professional content creators, thus further increasing customer satisfaction and future business growth.”

First will be a ‘special’ version of Manfrotto’s Befree tripod, a best seller in the traveller segment and the premium lightweight companion solution for compact system cameras, which will be unveiled at PhotoPlus in New York on 26th October.

In time, the full range will include new Manfrotto and Gitzo tripods, plates, along with photo and video heads that will be targeted at pro users. Along with these, a customised version of Digital Director will bolster the range of new products that will be presented at various global events throughout 2018.